Fitbit

James Park and Eric Friedman launched Fitbit in 2007 to turn basic step counting into a full health monitoring system. The early devices tracked heart rates, sleep quality, and calorie burn, creating an ecosystem that connected users through social challenges. By 2019, the company had sold over 120 million units across more than 100 countries, establishing itself as a major player in consumer electronics before Google acquired it in January 2021 for roughly $2.1 billion.

Following the acquisition, the brand operates under Google while maintaining its distinct identity within the hardware portfolio. In June 2026, the original Fitbit app merged into the Google Health platform to unify data from various wearables. Recent product launches include the Fitbit Edge premium smartwatch and the screenless Fitbit Air, which added non-invasive glucose trend monitoring via insulin resistance and blood pressure integration by late 2026. [edit]