Driscoll's

Driscoll's operates as the world's largest berry company with a headquarters in Watsonville, California. The business traces its origins to around 1904 when the Reiter and Driscoll families established a local nursery. Over more than a century the organization evolved from that small operation into a global agricultural entity that supplies fresh strawberries, blueberries, raspberries, and blackberries to retailers across North America, Europe, Asia, and South America.

The company distinguishes itself by functioning primarily as a breeding firm rather than a traditional farm owner. Its research laboratories develop proprietary genetics which are then licensed exclusively to a network of independent growers worldwide. This model allows Driscoll's to control quality standards and flavor profiles without maintaining ownership of the farms where the fruit is cultivated.

Recent years have brought significant changes to the leadership structure. Miles Reiter served as CEO for decades but stepped down in August 2026 amid pressure from activists regarding pesticide use and environmental practices. The brand continues to navigate legal challenges including class-action lawsuits over alleged PFAS contamination and reports of corporate espionage involving stolen blueberry genetics in China. [edit]