Complex

Complex Networks launched in 2002 as a bi-monthly print magazine created by fashion designer Marc Ecko to document the intersection of music, sneakers, style, and sports. The publication quickly outgrew its physical pages to become a digital powerhouse covering emerging artists, streetwear drops, and pop culture commentary. By 2013, the brand had grown to reach over 90 million unique monthly users across its websites, social media channels, and YouTube presence, marking a significant pivot from physical publications to a multi-platform digital strategy.

The company operates several specialized verticals including Complex Music, Complex Sneakers, and Complex Sports, alongside a direct-to-consumer e-commerce arm known as Complex Shop. This store sells exclusive apparel, vinyl, and posters from major brands like Nike, Vans, and Timberland. In addition to content, Complex hosts major live events, most notably ComplexCon, an annual convention held in California that brings together sneakerheads, musicians, and fashion enthusiasts.

The print edition of the magazine ceased publication with the December 2016 issue, yet the brand successfully transitioned to a purely digital model. It maintains relevance through high-engagement social media channels, including an Instagram following of over 11 million followers. Despite the shift away from print, the company remains a powerful influencer in the industry, leveraging its reputation to drive sales and cultural conversations within Gen Z and Millennial demographics. [edit]