Citi Trends

Citi Trends started in 1946 as Allied Fashion, Inc. in Savannah, Georgia, long before it became the off-price retailer known today. Originally operating as Allied Department Stores, the company spent decades serving local shoppers before rebranding to Citi Trends in 2000, officially adopting the name in 2001. It went public on the Nasdaq under the ticker CTRN on May 18, 2005, with an initial public offering worth up to $57.5 million. The headquarters remain at 104 Coleman Blvd, Savannah, Georgia 31408, with distribution centers in Darlington, South Carolina, and Roland, Oklahoma.

Citi Trends positions itself as the only off-price retailer specifically focused on Black customers, operating nearly 600 stores in neighborhood shopping centers across 33 states as of late 2025. Each location averages about 12,000 square feet. The company employs a three-tiered product strategy: an opening price point for budget-conscious customers, a core 'better' tier for quality and selection, and an expanding 'best' tier with trend-relevant product and extreme value capabilities via well-known brands purchased at steep discounts. Buying offices in New York keep the merchandise fresh and culturally relevant.

In 2026, Citi Trends unveiled a major rebrand, evolving its identity to CITITRENDS with refreshed stores, new signage, modern in-store experiences, bold marketing stories celebrating community, and trend-forward product. The company also appointed David Makuen as chief executive officer that year. Marketing emphasizes community connection, with word-of-mouth and proximity serving as powerful traffic drivers. Social media platforms include Instagram, TikTok, and Facebook, and the company launched a C-I-T-I Jingle remix campaign featuring finalists recording at Patchwerk Studio in Atlanta. [edit]