Chrysler

Walter Chrysler launched his namesake brand in 1925, turning the wreckage of the Maxwell Motor Company into a powerhouse for American luxury. The new division quickly adopted a tiered strategy similar to General Motors, positioning itself at the top of the market while the broader corporation expanded its reach downmarket. For decades, the nameplate stood as a symbol of engineering prowess and upscale design, delivering vehicles that defined an era of automotive elegance.

The brand faced significant corporate shifts over the last century, merging with Daimler-Benz in 1998 before becoming part of Fiat Chrysler Automobiles and eventually Stellantis in 2021. Despite these ownership changes, Chrysler maintained its identity through iconic designs like the Chrysler Airflow, which introduced aerodynamic styling years ahead of its time in 1934. Today, the company operates from the Chrysler Headquarters and Technology Center in Auburn Hills, Michigan, a facility designed by Albert Kahn that remains a landmark of industrial architecture.

As of late 2026, the lineup has narrowed significantly to focus on family mobility. The brand now relies heavily on the Pacifica minivan and its base-model variant, the Voyager, after discontinuing popular sedans like the 300 in 2023. This strategic pivot leaves Chrysler as a specialist player in a segment dominated by competitors like Toyota and Honda, while preparing for a hybrid SUV comeback with the 2028 Airflow model. [edit]