Bleach

In August 2001, a new series launched in Shueisha's Weekly Shonen Jump. Created by Tite Kubo, Bleach introduced readers to Ichigo Kurosaki, a teenager who can see ghosts. His life changes when he meets Rukia Kuchiki, a Soul Reaper, and inherits her powers. Over 74 volumes, the story expanded into a rich universe of Soul Reapers, Hollows, and the Soul Society. The manga sold over 130 million copies worldwide, placing it among the best-selling series in history.

Studio Pierrot adapted the manga into an anime that ran for 366 episodes from 2004 to 2012. The series became a global phenomenon, particularly in North America and Latin America, where it aired on Cartoon Network's Adult Swim. Four animated films and a live-action movie followed. The franchise also includes more than 30 video games, with Bleach: Brave Souls generating over $100 million in lifetime revenue. After a decade-long hiatus, the anime returned in 2022 with Bleach: Thousand-Year Blood War, adapting the final arc to critical acclaim.

Bleach is consistently grouped with Naruto and One Piece as the Big Three of shonen manga from the early 2000s. Its brand identity centers on themes of protection and spiritual warfare, with iconic imagery like zanpakuto swords and Hollow masks. The franchise remains active through new merchandise, anniversary events, and the ongoing anime finale, set to conclude in 2025. [edit]