Attitude

May 1994 marked the launch of Attitude, a glossy publication designed to fill a void for sophisticated gay culture coverage. Founder Andrew Lanyon built the brand to merge high-fashion photography with sharp political commentary, setting it apart from the tabloids of the era. Stream Publishing Limited acquired and continues to steward the title, ensuring its voice remains distinct within the British media landscape.

The magazine operates out of the United Kingdom while distributing physical copies and digital editions to readers across continents. Its editorial mix spans underground club scenes, mainstream celebrity interviews, and deep dives into human interest stories. This approach has allowed Attitude to maintain an edge that resonates with a diverse demographic seeking more than just niche news.

Recent activities highlight the brand's continued vitality in late 2026. The 2026 Attitude Awards celebrated community achievements with moments like Pet Shop Boys delivering a legendary speech. Coverage expanded beyond traditional topics to include sports, such as Sarina Wiegman praising Ella Toone's recall for England Lionesses matches. These developments underscore the publication's role as a bridge between the LGBTQ+ community and broader cultural conversations. [edit]