Apple TV

Apple TV, originally branded as Apple TV+, is Apple's subscription streaming service that launched on November 1, 2019. It focuses exclusively on original films and series, branded as Apple Originals, produced through its programming arm Apple Studios. The service was unveiled at a March 2019 Apple event and is accessible via the Apple TV app on various devices or through Apple's website. By late 2025, Apple dropped the "+" from the name, rebranding simply as Apple TV. The service has accumulated over 45 million paid subscribers and is often bundled with Apple One subscriptions.

At launch, Apple TV+ was available in roughly 100 countries, fewer than the planned 150, but still gave Apple an edge over newer competitors like Disney+ because it didn't rely on licensing third-party content. Most programming streams in Dolby Vision and Dolby Atmos. The service initially struggled with slow growth and low viewership in 2020. But its fortunes turned as it earned critical acclaim: Ted Lasso won the Primetime Emmy for Outstanding Comedy Series, and CODA took the Academy Award for Best Picture, the first for a streaming service. High-profile talent like Natalie Portman, Reese Witherspoon, and Jennifer Aniston have signed multiyear deals to develop projects through their production companies. Apple TV is a key part of Apple's push to expand its services revenue.[edit]