5

Wrigley Company launched a sugar-free chewing gum line in March 2007 designed specifically for teenagers. The brand uses the single digit "5" to represent five calories per piece and the five human senses. Early marketing campaigns urged consumers to "Stimulate Your Senses" while asking how it feels to chew Five Gum. This simple concept helped the product stand out in a crowded candy aisle aimed at younger buyers.

The company rolled out the gum across multiple continents over the next few years. After debuting in the United States, Wrigley introduced the product in Canada by January 2008. Markets in Europe, Russia, and Australia received the gum in 2009, followed by an expansion into China, India, Italy, and several Middle Eastern nations in 2010. New regions often saw the product branded as "New 5 Gum" to signal its fresh arrival. [edit]