BigXthaPlug

BigXthaPlug is an American rapper and songwriter from Dallas, Texas. Born Xavier Landum, he commands a deep, resonant voice and a storytelling style rooted in Southern hip-hop. After serving three years in prison, he turned to music and broke through with the regional anthem "Texas" and the viral single "Mmhmm," which landed on the Billboard Hot 100. His debut album Amar arrived in 2023, followed by Take Care in 2024, which debuted at No. 20 on the Billboard 200. As of 2026, he has amassed over 500 million streams, headlined national tours, and launched his own imprint, BigX Records, under UnitedMasters.[edit]

Xavier Landum grew up in the Oak Cliff neighborhood of Dallas, a community with deep hip-hop roots. His father was incarcerated when he was young, and his mother passed away when he was 12, after which he moved in with his grandmother. He attended South Oak Cliff High School, where he played running back on the football team and earned a scholarship to Texas Southern University. He dropped out after a year, citing homesickness and the birth of his first son. To support his family, he worked at a warehouse and a fast-food restaurant.

At 18, Landum was arrested and sentenced to three years in prison for aggravated robbery. During his incarceration, he began writing lyrics and committed to pursuing rap as a way to change his life. He earned his GED while inside. Upon his release in 2019, he immediately started recording music, adopting the stage name BigXthaPlug, a combination of his childhood nickname "Big X" and "Plug," meaning a connector. His early singles, released independently on YouTube and streaming platforms, built a local following in Dallas.[edit]

In 2021, BigXthaPlug signed a distribution deal with UnitedMasters, allowing him to retain ownership of his masters. The following year, his single "Texas" became a regional anthem, amassing millions of streams and drawing national attention. The song's success led to a record deal with UnitedMasters. In April 2023, he released his debut studio album Amar, named after his son, featuring collaborations with Yung Mal and Lil Baby. The album peaked at No. 183 on the Billboard 200.

The album's third single, "Mmhmm," went viral on TikTok and became his first entry on the Billboard Hot 100, peaking at No. 87. In February 2024, he dropped his second album, Take Care, which debuted at No. 20 on the Billboard 200, his highest-charting project. He headlined the Take Care Tour, selling out multiple venues, and released a collaborative EP, P.S. Thank You, with fellow Dallas rapper Ro$ama. In 2025, he launched his own imprint, BigX Records, under UnitedMasters and announced his third album, The Biggest, set for release in late 2026.[edit]

BigXthaPlug presents himself as an authentic, relatable figure from the streets who turned his life around through music. His visual style is casual and non-flashy, often wearing Dallas Cowboys gear, hoodies, and fitted caps. The media frames his story as a redemption arc, highlighting his prison time, pivot to music, and success as a father and independent artist. His social media voice is direct and motivational, sharing studio clips, time with his sons, and messages about perseverance and faith. His fanbase, the "X Gang," is known for its loyalty and frequently comments "Texas" on his posts.[edit]

BigXthaPlug's fanbase is a growing, dedicated community, though it has never coalesced around a formal name. Unlike the BeyHive or the Barbz, his supporters are simply known as fans, with no formal fandom name documented. As of August 2026, iFANN's Global Fame Engine has evaluated BigXthaPlug but he does not currently hold a placement in the published rankings, meaning he is not among the Global Top 1,000 or any Top-100 scope list. This is a reflection of his rapid but still-developing mainstream footprint, which has surged in 2025 and 2026 with major festival bookings and a Rolling Stone feature. His fanbase, while not officially organized, is deeply engaged, with his Instagram following at approximately 2 million and his YouTube channel drawing hundreds of thousands of views per video. The community is particularly strong in Texas and the South, but his state fair performances across the country have broadened his appeal. Fans connect with his raw storytelling and redemption arc, often sharing his music as a soundtrack to their own struggles. There are no documented fan campaigns or inside jokes yet, but the organic growth of his audience suggests a loyal core is forming. As his career ascends, the lack of a formal fandom name may soon change, but for now, his supporters are united by a shared appreciation for authenticity and a Texas-sized sound.[edit]

BigXthaPlug's stage name stems from his childhood nickname "Big X" and "Plug," meaning someone who can get you anything. He wrote the lyrics to "Texas" while still in prison, and he taught himself guitar, which he plays on some tracks. A devoted Dallas Cowboys fan, he has a tattoo of the state of Texas on his arm. His biggest musical influences are Gucci Mane, Boosie Badazz, and Lil Baby. He has a fear of flying and often travels by tour bus. His fans call themselves the "X Gang" or "Plug Gang." One of the most iconic moments in his career is his performance at the L&N Stadium show in October 2026, sharing a bill with Ludacris, T.I., and Rick Ross, a lineup that signaled his arrival on the national stage. His state fair appearances have become a recurring tradition, with shows at the Kansas and Oregon State Fairs in 2026, endearing him to heartland audiences. A fan-made video pairing him with Jelly Roll for "Wash My Sins Lord" went viral, celebrating two artists known for their redemption stories. His solitary confinement experience, profiled by the New York Times, remains a cornerstone of his legend, illustrating his transformation from incarceration to rap stardom.[edit]

BigXthaPlug's father was incarcerated when he was young, and his mother passed away when he was 12. He was raised by his grandmother in Oak Cliff. He has two sons: Amar, born around 2018, and a younger son whose name has not been publicly disclosed. He often credits his children as his primary motivation and frequently posts about them on social media. He is a devout Christian and references his faith in his music and interviews.[edit]

BigXthaPlug frequently collaborates with Dallas rapper Ro$ama, with whom he released the EP P.S. Thank You. He has featured Lil Baby and Yung Mal on his debut album Amar. He works closely with producers TrapHouse Beats and Jake One. Through his label BigX Records, he is signing new artists from the Dallas area.[edit]

Before his rise to fame, BigXthaPlug was in a relationship with the mother of his first son, Amar, around 2017 to 2019. The relationship ended around the time he was incarcerated. He later dated a woman he referred to as his "queen" on social media from approximately 2020 to 2023; the split was amicable. As of early 2026, he is single and has stated in interviews that he is focused on his career, his children, and personal growth. He has not been publicly linked to any high-profile figures.[edit]

iFANN currently estimates BigXthaPlug's net worth at $2 million. His primary income source is music streaming, with over 500 million total streams across platforms. Touring has become a significant revenue stream since his 2024 Take Care Tour sold out multiple venues. He earns from merchandise sales, YouTube monetization, and his distribution deal with UnitedMasters, which allows him to retain ownership of his masters. He has not yet secured major brand endorsements or disclosed real estate holdings. His net worth has grown steadily since his 2023 debut album, and the upcoming release of The Biggest and a planned summer 2026 tour are expected to increase his earnings further.[edit]