Big Baller Brand

Big Baller Brand (BBB) is a privately held American apparel and footwear company founded in 2016 by LaVar Ball and his business partner Alan Foster. The brand launched to capitalize on the basketball fame of LaVar's three sons: Lonzo Ball, then a UCLA star and future NBA lottery pick; LiAngelo Ball; and LaMelo Ball. Headquarters are in Chino Hills, California, the family's hometown. LaVar Ball serves as CEO and primary spokesperson, driving the brand's aggressive marketing and public persona.

The brand's product line includes signature sneakers such as the ZO2 for Lonzo, the MB1 for LaMelo, and the GLO for LiAngelo, alongside a full range of athletic and casual apparel. BBB also funded and organized the Junior Basketball Association (JBA) in 2018, a short-lived professional league intended as an alternative to the NCAA for high school graduates. The brand sponsored exhibition games in Lithuania featuring LaMelo and LiAngelo during their stint with BC Vytautas.

Revenue and valuation have never been publicly disclosed. LaVar Ball claimed a $1 billion valuation in 2017, a figure widely dismissed by industry analysts. The brand's cultural impact far exceeded its financial scale, with its bold "B" logo and the catchphrase "Big Baller" becoming widely recognized. Controversies include an embezzlement scandal involving co-founder Alan Foster, who allegedly stole approximately $2.5 million from the company, leading to his departure in 2019. Persistent product quality and delivery issues, along with Lonzo Ball's public distancing from the brand that same year, led to a halt in sneaker production by 2020. As of mid-2025, the brand's website sells only limited apparel, with no new footwear available, though LaVar Ball has hinted at a future relaunch.[edit]