bet365

Denise Coates started the company in 2000 from her parents' living room in Stoke-on-Trent. She turned a small local operation into one of the world's largest online gambling platforms. Today bet365 serves over 120 million customers across the globe with sports wagering, casino games, poker, and bingo.

The business operates under the name Hillside (New Media) Limited. Denise Coates and her brother John Coates serve as joint chief executives while retaining majority ownership. Their management style focuses on competitive odds and customer service rather than celebrity endorsements or heavy marketing campaigns.

By 2026 the company employed more than 10,000 people. It maintains major offices in Manchester, Gibraltar, Malta, Bulgaria, Brazil, Australia, and the United States. Recent expansions include launching a sportsbook in Alberta, Canada, and securing licenses for various US states like Michigan. [edit]