Beko

Vehbi Koç established this appliance manufacturer in 1955 to produce refrigerators for the Turkish market. The company grew from a single factory into a global entity under the ownership of Arçelik A.Ş., which itself is part of the larger Koç Holding conglomerate. Today the brand supplies white goods to more than 140 countries with a focus on value-driven technology and energy efficiency.

Leadership shifted in early 2026 when Can Dinçer took over as chief executive officer. His tenure prioritizes long-term sustainability strategies and digital integration across product lines. This direction aligns with the parent company's broader goals to reduce carbon emissions and adopt circular economy principles in manufacturing processes.

The brand recently highlighted its innovation capabilities by launching a solar-powered off-grid refrigerator that received recognition from Time magazine in late 2025. While maintaining a strong presence in emerging markets like Egypt, Beko also executed a strategic withdrawal from New Zealand in August 2026 to reallocate resources toward core European and Asian operations. [edit]