Behance

Behance launched in November 2005 as an independent startup founded by Matias Corea and Scott Belsky. The platform quickly evolved from a simple portfolio showcase into a central hub for the design community, attracting millions of users before Adobe acquired the company in December 2012 for approximately $150 million. This acquisition integrated Behance into the broader Creative Cloud ecosystem while maintaining its distinct identity as a public-facing gallery.

Today the service hosts over 56 million members who use the site to display work across disciplines like graphic design, photography, illustration, and 3D modeling. Unlike standard social media feeds, Behance structures content around complete projects that users can curate with high-resolution images, videos, and PDFs. The interface allows visitors to appreciate posts, leave comments, and follow specific creators to track new releases.

In October 2021 Adobe introduced paid subscription tiers for creators alongside Non-Fungible Token (NFT) support. These updates enabled artists to monetize their following directly through monthly recurring payments or by linking digital collectibles to their profiles. The platform also adopted Content Authenticity Initiative tools to verify the origin of digital assets within Photoshop and the web interface. [edit]