As

Diario AS hit newsstands for the first time on December 6, 1967, founded by Luis Montiel Balanzat in Madrid. From day one, it carved out a space as a daily sports newspaper built around deep football coverage, especially of La Liga and the Spanish national team. Over the decades, AS grew from a print-only operation into a multi-platform brand, with its website AS.com launching in the late 1990s and quickly becoming one of the most visited sports sites in the Spanish-speaking world.

Owned by Grupo PRISA, the same media group behind the newspaper El País, AS operates from its headquarters in Madrid. Its newsroom has long been known for a passionate, opinionated style that mirrors the intensity of Spanish football culture. While it covers basketball, tennis, and other sports, football remains the core. AS has a particular reputation for strong Real Madrid coverage, given its Madrid base, but its reporting spans all major clubs and competitions.

Today, AS competes directly with Marca and Sport for readers and influence. Its digital presence extends across Instagram, X (Twitter), Facebook, and YouTube, with dedicated English and Arabic social accounts that aim to reach fans beyond Spain. The paper still prints a daily edition, but the digital platform drives most of its readership, publishing breaking news, analysis, opinion columns, and video content. [edit]