Ana Hickmann

Ana Lúcia Hickmann is a Brazilian television presenter, businesswoman, and former model. She became a household name in Brazil through her long-running role on the daytime program Hoje em Dia, where she has co-hosted since 2008. Her career began on international runways, walking for Victoria's Secret and starring in campaigns for Nivea, L'Oreal, and Bloomingdales, with covers on Brazilian Vogue, Marie Claire, and Elle.

Today, Hickmann is as much an entrepreneur as she is a TV face. She runs her own brand of clothing, jewelry, cosmetics, and accessories, sold across Brazil. Fans know her for her warmth on screen and her sharp business instincts off it. With millions of followers across social media and a daily presence in Brazilian living rooms, she remains one of the most recognizable women in the country. [edit]

Ana Hickmann grew up in Santa Cruz do Sul, a city in southern Brazil known for its strong German heritage. She was born on March 1, 1981, and spent her early years in this quiet, mostly agricultural region. Her family wasn't wealthy, and she often talks about the modest beginnings that shaped her drive.

At age 13, she entered her first beauty pageant, a local competition that sparked her interest in modeling. She started doing small jobs and local fashion shows, but her big break came when she signed with an agency that sent her to São Paulo. There, her height and striking features quickly caught attention. By her late teens, she was already booking international work, modeling in Europe and Asia.

Before television, Hickmann built a solid runway and print career. She appeared in the South African Sports Illustrated Swimsuit Issue and the Italian GQ, and she earned a spot in the Guinness Book of World Records for having the longest legs among models, measuring 120 cm. That record brought her worldwide media attention and opened doors to bigger campaigns. [edit]

Hickmann's transition to television began in the early 2000s when she started appearing on Brazilian entertainment shows. Her natural charisma and fluency in multiple languages made her a versatile presenter. In 2008, she joined the cast of Hoje em Dia on RecordTV, a morning show that mixed news, lifestyle, and entertainment. She has been a mainstay there ever since, becoming one of the network's most trusted faces.

Alongside her TV work, she launched her own product lines, starting with clothing and expanding into jewelry, cosmetics, and home accessories. Her brand is sold in major Brazilian retailers and online, and it has become a significant part of her income. She also walked the Victoria's Secret Fashion Show in 2008, sharing the runway with Heidi Klum.

In recent years, Hickmann has continued to evolve. She has hosted special events, appeared in advertising campaigns, and built a strong digital presence. Her business ventures have made her one of the wealthiest TV presenters in Brazil, with an estimated net worth of $40 million as of 2026. [edit]

Ana Hickmann's public image is that of a polished, approachable professional. On Hoje em Dia, she comes across as warm and relatable, often sharing personal stories and laughing with her co-hosts. Her style is elegant but accessible, favoring tailored dresses and bright colors that suit her tall frame.

Fans admire her resilience, especially after surviving a violent attack in 2016. She handled the ordeal with grace and has since become a symbol of strength for many Brazilian women. Her social media feeds mix behind-the-scenes TV moments, family snapshots, and promotions for her brand, giving followers a sense of intimacy.

She is also seen as a savvy businesswoman, and her entrepreneurial success has earned her respect beyond entertainment circles. [edit]

Ana Hickmann commands a digital empire built on authenticity rather than organized fervor. Her audience of 19 million Instagram followers and 3.6 million TikTok fans engages through daily glimpses into her life as a presenter and entrepreneur, yet this massive following lacks a formal collective identity like 'Team Ana' or structured campaigns typical of idol cultures. There are no fan-funded billboards, coordinated streaming parties, or subway ad drives; instead, the connection remains organic, driven by her relatable persona and successful business ventures. The Victoria's Secret Fashion Show appearance in 2002 cemented her status as a global icon, while her role as Ambassador of Curaçao in Brazil added a layer of diplomatic prestige to her public image. This blend of high-fashion heritage and accessible warmth has sustained her relevance for decades without the need for a specific fandom name. Her influence extends beyond social metrics into tangible cultural moments, from licensing deals in Arab countries to launching an eyewear line defined by timeless femininity. While she shares routines on YouTube and interacts via official channels, the narrative is one of individual appreciation rather than group ritual. Despite the lack of a named legion, her reach is undeniable across Brazil and internationally. These achievements place her firmly within the global consciousness tracked by the iFANN Global Fame Rankings. Current data confirms she holds the position of the 87th most famous person in Brazil, a standing that has remained steady since the previous cycle.[edit]

Ana Hickmann speaks six languages: Portuguese, English, German, Italian, French, and Spanish. She learned German at home due to her family's German roots. Her legs, which once held the Guinness World Record, measure 120 cm long before another model surpassed them. She was ranked No. 47 on Maxim's Hot 100 Women in 2004 and No. 85 in 2005. A trained pilot, she flies small aircraft for recreation. One of her most legendary career milestones occurred in 2002 when she walked the runway for the Victoria's Secret Fashion Show, placing her alongside peers like Gisele Bündchen as a top-tier international model. Another defining moment happened in December 2019 when she was appointed Ambassador of Curaçao in Brazil, elevating her profile from fashion icon to cultural diplomat. In August 2018, her brand achieved significant expansion when product lines were licensed for distribution in Arab countries, marking a major step beyond European and Brazilian markets. These verified events form the core of her modern mythology, proving her success stems from professional excellence rather than viral folklore.[edit]

Ana Hickmann married former model Alexandre Corrêa on February 14, 1998, when she was just 16. The couple had a son, Alexandre, born on March 7, 2014. Hickmann announced her pregnancy in August 2013 and kept the details of her personal life relatively private.

The marriage lasted over two decades, but the couple divorced in 2024. Hickmann has spoken publicly about the challenges of balancing a demanding career with family life. She is close to her parents and has described her upbringing in Santa Cruz do Sul as grounded and loving.

Today, she lives in São Paulo with her son. She often shares moments with him on social media, and fans have watched him grow up on her Instagram. [edit]

Ana Hickmann has shared the stage with many Brazilian TV personalities on Hoje em Dia, including Celso Zucatelli and Ticiane Pinheiro. She also crossed paths with international figures like Heidi Klum during her modeling days. In her business ventures, she has worked with retailers like Renner and C&A to distribute her product lines. [edit]

Ana Hickmann married Alexandre Corrêa in 1998, when she was 16 and he was a model. The couple had one son, Alexandre, born in 2014. They were together for over 25 years, but the marriage ended in divorce in 2024. The split was amicable, and they have continued to co-parent their son.

Since the divorce, Hickmann has kept her personal life private, and there is no confirmed partner as of 2026. She has focused on her career and her son. [edit]

iFANN currently estimates Ana Hickmann's net worth at $40 Million as of 2026. This substantial wealth flows from diverse revenue streams anchored by her enduring presence on RecordTV's Hoje em Dia, where her long-running contract reportedly pays millions of reais annually. Endorsements and sponsored content on her massive social media platforms further bolster her income. Her own brand serves as a primary engine, offering clothing, jewelry, cosmetics, and accessories sold through major Brazilian department stores and online channels since its launch. Real estate investments in São Paulo and her hometown have also contributed to her financial growth over the years. Considered one of the wealthiest television presenters in Brazil, her business acumen has established her as a role model for aspiring entrepreneurs while steadily climbing the ranks of the nation's elite.[edit]

Ana Hickmann has won several awards for her television work in Brazil, including Troféu Imprensa for Best TV Presenter and Prêmio Contigo! de TV for Best Female Presenter. She has also been recognized for her business achievements, receiving the Prêmio Mulheres de Negócios from a Brazilian business magazine. [edit]