Ameerah Navalua

Ameerah Navalua is an American YouTube star, influencer, and entrepreneur. She is best known for her main channel, Just Ameerah, where she posts DIY videos, slime recipes, and vlogs that have attracted over 5 million subscribers. Her content is colorful, playful, and family-friendly, earning her the nickname "Slime Queen."

Beyond YouTube, Ameerah is the founder of Slimeatory, a slime company that opened its first retail store in Gilbert, Arizona, in May 2023. The business has expanded into US malls, and in June 2026, she announced a collaboration with WeCool Toys under the Compound Kings banner. She also runs secondary channels MoreAmeerah and Ameeron, and she is represented by Grail Talent.

As of 2026, Ameerah continues to create content across YouTube, TikTok, and Instagram, where she engages with a dedicated fanbase that spans multiple platforms. [edit]

Ameerah Navalua was born on October 24, 2003, in Scottsdale, Arizona. She grew up in a family of content creators: her mother Jeddah, brother Charlie, and sister Jamileh all run their own YouTube channels, and together they collaborate on The Navalua Family channel. The family is close with Paul Paghent, who also appears on the family channel.

At age 12, in August 2016, Ameerah launched her YouTube journey with a video titled "Just Ameerah - Intro to my channel :D." Her early content focused on DIY projects, life hacks, and vlogs, with a particular emphasis on slime recipes and DIY squishy creations. These videos quickly gained traction, helping her channel grow to 5 million subscribers during her teenage years.

Before turning 18, she had already built a substantial online following, which later became the foundation for her entrepreneurial ventures. She also created secondary channels, MoreAmeerah and Ameeron, to explore different content formats, including family challenges and gaming. [edit]

Ameerah's breakthrough came through her consistent YouTube output, which turned her into a recognizable figure in the DIY and slime community. In May 2023, she opened Slimeatory, a physical store in Gilbert, Arizona, that sells rainbow-colored slime and offers a toy store experience. The opening was covered by local news outlet 12News.

By 2025, Slimeatory had expanded into US malls, with CoStar News describing it as "the slime sensation oozing its way into US malls." The business was also highlighted as a woman-owned enterprise during Women's History Month in Arizona. In June 2026, Ameerah announced a collaboration with WeCool Toys under the Compound Kings banner, marking her entry into the broader toy manufacturing space.

Her social media presence continues to grow, with over 5.5 million YouTube subscribers, 720K TikTok followers, and 111K Instagram followers. She celebrated her 22nd birthday in Las Vegas in October 2025, documenting the occasion on TikTok. [edit]

Ameerah's public image is built around her "Slime Queen" persona, characterized by colorful, playful, and DIY-focused content. Her social media voice is energetic and family-friendly, resonating with a young audience. She is also seen as a young entrepreneur who successfully converted her YouTube following into a retail brand, with media coverage highlighting her as a woman-owned business owner. Fans engage with her across multiple platforms, and her family-oriented brand has helped her build a loyal community. [edit]

Ameerah Navalua has cultivated a dedicated community that identifies primarily through the hashtags #NavaluaFam and #Navaluas, creating a digital ecosystem where fans self-organize around her "Just Ameerah" brand. Unlike traditional fandoms with formal titles, her supporters are defined by their active participation in family-oriented challenges and their enthusiastic patronage of her physical retail ventures. The opening of the Slimeatory in Gilbert, Arizona, served as a pilgrimage site for this audience, transforming casual viewers into loyal customers who drove the business's rapid expansion into US malls by 2025. This commercial engagement is amplified by interactive content rituals, such as the "stressful jelly band showdowns" featuring her brother Jeddah, which function as shared experiences rather than passive viewing. While there is no documented history of street-shutting crowds or fan-funded billboards, the sheer volume of subscribers across YouTube, TikTok, and Instagram demonstrates a highly organized base that fuels her transition from internet personality to tangible business owner. Despite this robust community presence and her status as a woman-owned business leader recognized during Women's History Month 2025, iFANN's Global Fame Engine has evaluated Ameerah Navalua but currently finds she does not hold a placement in the published rankings for the Global Top 1,000 or any Top-100 scope list. She is not currently ranked among the most famous people in the world.[edit]

Ameerah manages three distinct YouTube channels: Just Ameerah, MoreAmeerah, and Ameeron, with the latter specifically dedicated to gaming. Her family operates under the social media tagline "NavaluaFamAllOverTheWorld," fostering a sense of global unity among her followers. Represented by Grail Talent, she has built Slimeatory into a unique destination in Gilbert, Arizona, described as appealing to both children and adults by offering immersive activities beyond simple shopping. Her social media bio succinctly captures her multi-hyphenate career: "Influencer | YouTuber (5M+✨) | Vlogger Slime Queen | DIYs | Challenges."

The defining legend of her career is the evolution from online creator to retail pioneer. When the Slimeatory opened, it was covered by local outlets like ABC15 as a significant event for Scottsdale natives, marking the moment she turned a niche hobby into a mainstream phenomenon. By 2025, reports celebrated the brand as "oozing its way into US malls," cementing her reputation as the Slime Queen who successfully bridged the gap between digital influence and brick-and-mortar success.[edit]

Ameerah comes from a close-knit family of content creators. Her mother, Jeddah Navalua, has appeared on The Navalua Family channel. Her brother Charlie runs his own channel with 329K subscribers, and her sister Jamileh also has a personal channel. The family collaborates on The Navalua Family channel, and they are friends with Paul Paghent. As of May 2025, Ameerah resides in Gilbert, Arizona. [edit]

Ameerah is associated with her family members, including her mother Jeddah, brother Charlie, and sister Jamileh, who all appear on The Navalua Family channel. She is also connected to Paul Paghent, a family friend, and her talent agency Grail Talent. In 2026, she partnered with WeCool Toys under the Compound Kings brand. [edit]

Publicly available information does not confirm any current or past romantic relationships for Ameerah Navalua. Her content focuses on DIY, slime, family, and vlogs rather than personal romantic life. As of 2026, there is no verified information indicating she is married, engaged, or publicly dating anyone. Her relationship status appears to be single based on available public information, though no official statement has been made. [edit]

Per iFANN's editorial analysis, Ameerah Navalua's net worth is estimated at $5 million as of 2026. Her financial portfolio is anchored by ad revenue generated from her main channel, Just Ameerah, which boasts over 5 million subscribers, alongside earnings from her secondary channels, MoreAmeerah and Ameeron. A significant portion of her wealth stems from Slimeatory, her retail slime company that generates revenue through its flagship store in Gilbert, Arizona, and its subsequent expansion into shopping malls across the United States. Strategic partnerships further bolster her income; notably, the June 2026 collaboration with WeCool Toys under the Compound Kings banner provides licensing and royalty streams. Additionally, she commands fees for sponsored content on TikTok and Instagram, platforms where she maintains a combined following exceeding 800,000 users. Her representation by Grail Talent continues to facilitate high-value deals that support her growing empire.[edit]