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    Amazon Prime Video
    e-commerce

    Amazon Prime Video

    United States flagUnited States

    "Prime Video: included with Prime"

    Founded September 7, 2006 United States
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    About

    Amazon Prime Video began as Amazon Unbox, a digital video download service launched in September 2006, and rebranded as Prime Video in 2011. It is owned by Amazon.com, Inc., the multinational technology company founded by Jeff Bezos in 1994. The service operates as part of Amazon's worldwide digital entertainment business, alongside Amazon MGM Studios and the ad-supported Freevee platform.

    Prime Video offers a subscription video-on-demand library of thousands of movies, TV series, and Amazon Originals. It is bundled with Amazon Prime membership, which costs $139 per year or $14.99 per month in the United States, or available standalone for $8.99 per month. The platform also provides individual title rentals and purchases through the Prime Video Store, add-on channel subscriptions to third-party networks such as HBO, Showtime, and Starz, and live sports broadcasts including NFL Thursday Night Football, Premier League soccer in the UK, and NBA and WNBA games as of 2025.

    Prime Video's original programming, produced through Amazon MGM Studios, includes critically acclaimed series like The Marvelous Mrs. Maisel, The Boys, Reacher, and Fallout, as well as films such as The Big Sick and Air. The service is available in over 240 countries and territories, with localized content and language support in markets including the UK, Germany, Japan, India, Brazil, and Australia. Tightly integrated with Amazon's ecosystem of Fire TV devices, Echo speakers, and Alexa voice control, Prime Video had access to over 200 million Amazon Prime members globally as of 2024.

    Products & Sub-brands

    Prime VideoAmazon MGM StudiosFreeveePrime Video ChannelsPrime Video StoreLive sports broadcasts

    Frequently Asked Questions

    Who owns Amazon Prime Video?
    Amazon Prime Video is owned by Amazon.com, Inc., the multinational technology company founded by Jeff Bezos. It operates as a division of Amazon's worldwide digital entertainment business, alongside Amazon MGM Studios and Amazon Freevee.
    Who is the CEO of Amazon Prime Video?
    Amazon Prime Video does not have its own CEO; it is led by Mike Hopkins, Senior Vice President of Prime Video and Amazon MGM Studios. The overall CEO of Amazon is Andy Jassy, who succeeded Jeff Bezos in July 2021.
    How much is Amazon Prime Video worth?
    Amazon Prime Video's exact valuation is not publicly disclosed, but it is estimated to be worth $30-50 billion as part of Amazon's broader ecosystem. Amazon's total market capitalization exceeds $2 trillion as of 2025.
    Amazon Prime Video vs Netflix: which is better?
    Prime Video offers better value as it's included with Amazon Prime membership ($139/year), includes add-on channels and live sports, and has strong original content like The Boys and Fallout. Netflix has a larger content library, more original programming, and superior user experience but costs more for ad-free viewing.
    Is Amazon Prime Video still in business?
    Yes, Amazon Prime Video is very much in business and growing. As of 2025, it remains one of the top three streaming platforms globally, with over 200 million Prime members having access to the service and continuing to invest heavily in original content, live sports, and global expansion.

    Keywords

    streamingvideo on demandAmazonoriginal contentlive sportsPrime membership

    Sources

    Company Info

    Founded
    September 7, 2006
    Founder
    Amazon
    Headquarters
    United States
    Industry
    e-commerce
    Parent Company
    Amazon.com, Inc.

    Official Website

    www.primevideo.com/

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