Alo Yoga

Danny Harris and Marco DeGeorge launched Alo Yoga in 2007 in Los Angeles. The name stands for Air, Land, Ocean, reflecting a commitment to environmental awareness. The two had been friends since childhood in Los Gatos, California, and had already built Color Image Apparel, a major T-shirt wholesale business, before turning to yoga wear. They saw that existing yoga apparel was functional but uninspiring and wanted to create studio-quality clothing with a fashion-forward edge.

Alo started as a premium yoga apparel brand but has grown into a wellness ecosystem. The company now offers men's and women's clothing, accessories, footwear, skincare under Alo Glow System, supplements, and a digital fitness platform called Alo Moves. Its retail spaces, known as sanctuaries, often incorporate yoga studios, juice bars, and wellness programming. The brand has become a celebrity favorite, with stars like Taylor Swift, Kendall Jenner, Hailey Bieber, and Bella Hadid spotted wearing Alo for errands, travel, and workouts.

Alo's parent company, Color Image Apparel, is entirely owned by Harris and DeGeorge, each holding a 50% stake. They have never sold equity to outside investors. Forbes estimates the company's revenue is approaching $2 billion as of 2025, with a valuation around $10 billion. The brand operates over 150 stores globally, including 31 outside the United States, and has announced a flagship on the Champs-Élysées in Paris. In 2025, Alo launched its first luxury handbag collection, with prices up to $3,600 for a leather duffel bag, signaling a move into luxury goods. [edit]