Allure

Allure, stylized in all lowercase, is an American women's beauty magazine published monthly by Condé Nast. Founded by Linda Wells in 1991, it launched as a distinctive voice focused exclusively on beauty, makeup, skincare, hair, and fragrance, rather than the broader fashion and lifestyle territory of its competitors. Wells served as editor-in-chief until 2015, when Michelle Lee took the helm. Under Lee, the brand expanded into digital content, a subscription box service, and a physical retail store.

The magazine's most famous feature is the annual Best of Beauty awards, published in the October issue. Products are selected through a rigorous testing process by the editorial staff, and the list has become a trusted consumer resource that drives significant purchasing decisions. Allure also produces practical how-to content and investigative journalism on beauty industry practices. The brand positions itself as an authoritative, inclusive voice, emphasizing diverse representation across skin tones, ages, and backgrounds.

In July 2021, Allure opened an experiential retail store on Lafayette Street in New York City, offering an editorial-led selection of products. The Allure Beauty Box, a monthly subscription service, delivers curated samples to subscribers. The brand generates revenue through print and digital advertising, subscriptions, affiliate commerce partnerships with retailers such as Ulta, Sephora, and Target, and its own retail and subscription offerings. Allure maintains a strong digital presence at allure.com and across social media platforms. [edit]