Aidan Zamiri

Aidan Zamiri is a Scottish photographer and filmmaker known for shaping the visual identity of contemporary pop music. Born Aidan O'Rourke, he works across music videos, advertising campaigns, and fashion editorials. His 2026 mockumentary The Moment, documenting Charli XCX's tour rehearsals, premiered at Sundance. Zamiri's style blends 90s nostalgia with glitchy VHS textures and a dry wit, making him a sought-after director for artists like Billie Eilish and FKA Twigs. He was named to the British Fashion Council's New Wave: Creatives list in 2025. [edit]

Zamiri grew up in a Glasgow suburb, the son of an Iranian mother and a Scottish-Irish father. He played flute and saxophone in his school orchestra and jazz band, attending band camp like a character from a teen movie. At home, Middle Eastern cultural values instilled a strong work ethic. He moved to London to study graphic design at Central Saint Martins, graduating in 2017. His first camera work came when a friend asked him to document Victoria Beckham's family travels across Europe and the Middle East. That gig led to other small shoots, and he soon realized photography and film interested him more than graphic design. He chose the professional surname Zamiri, his grandmother's maiden name, because it was easier to Google than O'Rourke. [edit]

Zamiri's professional career began in 2020. His early music video for 645AR featuring FKA Twigs, Sum Bout U, drew attention for its intimate, lo-fi feel. In 2023 he shot Caroline Polachek's album campaign for Desire, I Want to Turn Into You. The following year he directed Charli XCX's 360 video, a defining visual of the Brat era, and Billie Eilish's Birds of a Feather. He also directed the Guess video for Charli XCX. Between 2024 and 2025 he shot ad campaigns for Nike, Google, Converse, Vivienne Westwood, Loewe, JW Anderson, and Off-White. In 2025 he photographed cover stories for Rolling Stone, The Face, and Dazed Magazine. His directorial debut, The Moment, a mockumentary about Charli XCX's tour rehearsal process, premiered at Sundance in January 2026. [edit]

Zamiri is seen as a key figure redefining the visual identity of contemporary pop music. His work artfully blends cutting-edge style, nostalgia, and humour. He works across mediums, music videos, commercials, fashion films, with an irreverent, distinctive take on his subjects. Media profiles describe him as calm and authoritative, with a dry wit that comes through in his work. No official fan name or fandom culture is documented. [edit]

Aidan Zamiri has cultivated a reputation that transcends the typical celebrity-creator dynamic, existing instead as a cult favorite among cinephiles and industry insiders rather than a figure with a mass consumer following. His influence is exercised through professional relationships within the music, fashion, and film industries, where his work is consumed by critics and followers of the artists he collaborates with, such as Charli XCX, Billie Eilish, and Timothée Chalamet. The cultural mythology surrounding him is rooted in his rapid ascent and high-profile collaborations, particularly the feature film The Moment, which generated substantial lore due to its commercial success and the intense anticipation for Q&A tickets reselling on Reddit. While he maintains a significant social media presence with hundreds of thousands of followers, these interactions remain standard engagements for a creative professional rather than evidence of a dedicated fanbase movement or organized campaigns.

There is no official name for this audience, nor are there records of fan-organized birthday billboards or charity drives specific to him. His legendary status derives entirely from critical acclaim and the distinctive nature of his artistic partnerships. Despite his growing prominence in global pop culture narratives, Aidan Zamiri is currently not ranked in the iFANN Global Top 1,000 or any scope-specific top lists, as the evaluation engine determined he does not hold a placement in the published rankings at this time.[edit]

Born Aidan O'Rourke, he adopted the surname Zamiri, honoring his grandmother's maiden name because it was easier to search for online. Before his rise in visual arts, he played flute and saxophone in his school orchestra and genuinely attended band camp. His early teenage look featured self-bleached hair reminiscent of the emos at school, a style that foreshadowed his later aesthetic blending 90s nostalgia with glitchy VHS textures. Based in London, he remains a Glasgow native at heart.

The most defining moment in his recent career narrative occurred when his feature film The Moment, starring Charli XCX and Billie Eilish, premiered at the Berlinale. This project became A24's fastest-selling limited release, sparking a story among cinephiles where Q&A tickets resold rapidly on Reddit, signaling a cult-like anticipation for his work. Another iconic chapter involves his continuous-take music video for Charli XCX released in July, noted for its technical precision and visual intensity, alongside a widely discussed steamy video from June that cemented his status as a leading voice for Gen Z aesthetics.[edit]

Zamiri's mother is Iranian and his father is Scottish-Irish. He credits the Middle Eastern culture of his home life for instilling a strong work ethic. He has not publicly shared details about siblings. As of 2026, he lives in London, having moved there from Glasgow roughly a decade ago. No information about a spouse, children, or pets is available. [edit]

Zamiri has worked closely with musicians Charli XCX, Billie Eilish, FKA Twigs, Caroline Polachek, Yung Lean, PinkPantheress, Shygirl, Sega Bodega, and A. G. Cook. He has also collaborated with actor Timothée Chalamet. His commercial clients include Vivienne Westwood, Loewe, JW Anderson, Nike, H&M, Off-White, Converse, and Google. [edit]

There is no publicly available information about Aidan Zamiri's dating history or relationships. As of 2026, his relationship status is unknown. [edit]

No reliable information is publicly available regarding Aidan Zamiri's net worth or earnings. As a freelance director and photographer, his income likely comes from music video commissions, advertising campaigns, fashion photography, and the 2026 film release. No real estate holdings or business ventures have been reported. [edit]