Adelaine Morin

Adelaine Morin started filming makeup videos at 13 and never really stopped. The Toronto creator, first known as C0OK1EMONSTER, grew into one of Canada's most recognizable beauty YouTubers, then pushed past the vanity table: a Tarte Cosmetics palette, a merchandise line, and a genuine second act as a pop musician (Business Insider). At 22 she was already explaining her revenue streams to the business press like a founder half her age twice over. At 27 she was headlining a different kind of story: a $945 Nobu dinner at Coachella that lit up the internet (Parade).[edit]

Morin was born January 28, 1998, in Toronto, Ontario. In 2011, at 13, she opened the YouTube channel C0OK1EMONSTER and began posting makeup content from home. By 2013 she was placing in online beauty contests, including the NYX Face Awards and the Seventeen beauty showdown. No school or family detail beyond Toronto is on record.[edit]

The channel compounded through the mid-2010s until Morin was sitting on a multi-million-subscriber beauty audience. In 2019 she released a collaboration palette with Tarte Cosmetics, an eye and cheek palette in her signature bright, sunny shades (Tarte via Poshmark listing). In February 2020 Business Insider profiled her at 22, walking through AdSense, the Tarte palette, and her FanJoy merchandise line (Business Insider). Music followed in parallel: the debut project Girls Supporting Girls in 2019, singles including "No Sugar" (2021) and "Hawaiian Punch" (2023), and the album Petty in 2022. In April 2025 a TikTok about her $350-per-person Nobu omakase at Coachella, $945 with drinks and gratuity, drew wide backlash and a defense from Morin, who called it worth it (What's Trending, Zedista).[edit]

Morin's image is bright-on-purpose: yellow palettes, sunny branding, upbeat delivery. The Coachella dinner episode added a new layer, recasting her in some coverage as a symbol of influencer excess (Parade). She answered it head-on rather than deleting. No verified fan-club name exists.[edit]

iFANN-only numbers, read from live data: YouTube: 2,320,000 subscribers, 204,727,365 views (fetched 2026-10-14). No Last.fm data is on record. Popularity rank: #40,183 overall, #29,994 by type (ranked 2026-10-19). She holds no placement in iFANN's Global Fame Engine Top 1,000 or any Top-100 scope list. Her audience is the long-running beauty-community crowd that grew up with her channel, now over a decade old.[edit]

The old handle C0OK1EMONSTER, leetspeak for "cookie monster," still follows her in headlines. Her Tarte palette shaded ran toward the yellows she is known for. The Coachella receipt she shared totaled $945.57 for two people, sake and Red Bull included (Thought Catalog).[edit]

Morin has discussed past relationships and self-esteem in interviews, including a 2020 Stanford Daily piece about a relationship series (Stanford Daily). No parent, sibling, or household detail is published. Claims of a 2025 engagement and December wedding could not be verified against any credible source. They are dropped; no partner is confirmed.[edit]

Brand and media circle: Tarte Cosmetics (collaboration palette), FanJoy (merchandise), coverage by Business Insider, Us Weekly, Parade and TMZ (Business Insider, Us Weekly).[edit]

No partner is confirmed. The "Married" status and "Unnamed Husband" spouse entry were unsourced and are dropped.[edit]

No net worth figure has been published by Morin or a credible outlet. The "$5 Million" estimate is unsourced. It is dropped. Revenue lines on record: YouTube AdSense, the Tarte palette, the FanJoy merchandise line, music streaming, and sponsored content (Business Insider).[edit]