Adelaine Morin

Adelaine Morin is a Canadian YouTuber, beauty influencer, and musician who gained prominence for her makeup tutorials and lifestyle vlogs. Born in Toronto, she launched her channel at age 13 and has since built a cross-platform following exceeding seven million people. Her content spans beauty transformations, fashion hauls, and personal vlogs, with a recent pivot toward music releases and wedding planning.

As of 2026, Morin continues to operate two distinct YouTube channels while maintaining active presences on Instagram and TikTok. She is known for her polished aesthetic and direct engagement with fans through formats like "facetimes." Her career includes commercial milestones such as a makeup palette collaboration with Tarte Cosmetics and the release of multiple music albums. [edit]

Adelaine Morin was born and raised in Toronto, Ontario, where she grew up alongside her brother Brayden and sister Celeste. Her parents are Bernadette and Randy Morin. The family has faced significant personal challenges, including grief and loss, which have become part of the narrative shared within her fan communities. Morin attended school in Toronto but has not publicly detailed her higher education path.

In the summer of 2011, at just 13 years old, she created her first YouTube channel under the handle C0OK1EMONSTER. She described the project as a way to find herself and procrastinate from schoolwork. Her early videos focused heavily on makeup transformations, where she dressed up as various fictional characters, blending her interests in fandom culture and cosmetics. This dual passion drove her initial content strategy before she rebranded the channel to her real name, Adelaine Morin, as her audience began to grow. [edit]

Her channel growth accelerated quickly after the initial launch. By the mid-2010s, her main channel had surpassed 2.3 million subscribers, establishing her as a significant figure in the beauty community. In 2013, she achieved recognition by placing in the top six of the NYX Face Awards and securing fifth place in the Seventeen Magazine Beauty Smartie Showdown. These competitions validated her skills and helped broaden her reach beyond casual viewers.

The year 2019 marked a major expansion into professional ventures and original music. She released her debut album Girls Supporting Girls on Spotify and launched a highly anticipated makeup palette in collaboration with Tarte Cosmetics. Business Insider profiled her revenue streams that year, highlighting earnings from merchandise, brand partnerships, and the successful palette launch. She also appeared on the Stanford University podcast SPF 50 to discuss self-esteem issues following a breakup.

Continuing her musical evolution, Morin released the album Petty and its title track single in 2022, followed by the music video for "Girls Supporting Girls." In 2023, she dropped the single "Hawaiian Punch." Recent years have seen her navigate viral moments, including a 2025 controversy over a $1,000 Coachella dinner and backlash regarding jokes made during a BuzzFeed segment. Despite these challenges, she maintained her status as a leading creator, announcing her marriage in December 2025 and continuing to produce content across social media platforms. [edit]

Morin projects a polished, aspirational image centered on beauty and lifestyle. Her aesthetic is characterized by high-production value tutorials, fashion-focused content, and a conversational tone that feels intimate to her viewers. She describes her social media presence as a space for "two girls at a party talking about weddings," reflecting a shift toward relatable, girlfriend-chat style content.

Her voice is direct and unapologetic, whether discussing makeup techniques or defending personal spending choices. She balances the curated nature of influencer content with raw discussions about mental health and relationships. This duality allows her to maintain credibility while navigating the pressures of fame. [edit]

iFANN has not yet collected fame data for this person. As of the August 2026 rankings, she does not hold a published placement in the global charts. Her influence remains concentrated within specific digital niches rather than general celebrity metrics.

Her fanbase is substantial, totaling over seven million followers across YouTube, Instagram, and TikTok. A dedicated community exists on Reddit under the subreddit r/adelainemorinsnark, where members discuss her content critically while acknowledging the personal hardships her family has faced. Unlike many pop stars, her audience does not have a formal collective name, but they engage deeply through her interactive formats like "facetimes." Fans often support her music releases and celebrate her milestones, such as her wedding planning journey, which she shares extensively on her platforms. [edit]

Adelaine once stated her ambition to become "The Elon Musk Of YouTube" during a 2019 feature in Tubefilter's "Creators Going Pro" series. This quote remains a defining statement of her career aspirations and business mindset. In April 2025, she sparked widespread debate online when she documented spending nearly $1,000 on a single dinner at the Coachella festival. She defended the expenditure on social media, simply stating, "I Thought It Was Fun," despite criticism from followers about the cost.

Another notable incident occurred in July 2025 when she faced backlash for making jokes about Love Island USA contestant Chelley during a BuzzFeed segment. The comments were described as disturbing by critics, leading to public scrutiny of the content. On TikTok, she uses the tagline "facetimes with adelaine" to describe her interactive video calls with fans, a format that has become a staple of her engagement strategy. [edit]

Adelaine was born to Bernadette and Randy Morin in Toronto. She has one brother named Brayden and one sister named Celeste. The family dynamic has been a topic of discussion among her audience, particularly regarding personal struggles they have endured together. While she keeps most details of her daily life private, she has occasionally shared glimpses of her household and family interactions in her vlogs.

She resides in Toronto and spends time in Orange County, California. Her family has supported her creative endeavors from the beginning, though they remain largely out of the spotlight. There are no reported children at this time, and she focuses on her career and upcoming wedding celebrations. [edit]

Matthew Berry (former boyfriend), Shay Mitchell (HelloStyle host), Tarte Cosmetics (brand collaborator), Zara Larsson (TMZ segment co-star), BuzzFeed (content partner)[edit]

Adelaine Morin's romantic history has been relatively private until recently. She was in a relationship with Matthew Berry, which lasted approximately from 2015 until their split in 2019. The breakup had a profound emotional impact on her, a topic she later addressed candidly on the Stanford University podcast SPF 50 in November 2020, discussing her journey to regain self-esteem.

In February 2025, Morin announced her engagement to a new partner whose identity has not been widely publicized in mainstream media. They married in December 2025, marking a new chapter in her life. Her social media bios reflect her excitement for the future, with her TikTok bio reading "2027 bride," suggesting a large celebration is planned for the coming year. As of 2026, she is married and has no children. [edit]

iFANN currently estimates Adelaine Morin's net worth at approximately $5 Million. This figure reflects her diverse income streams as an independent creator and entrepreneur. Her primary revenue sources include ad revenue from her two YouTube channels, which collectively boast millions of subscribers. She generates significant income through sponsored content and brand partnerships, most notably her long-term collaboration with Tarte Cosmetics.

Additional financial pillars include her merchandise line, commissions from her Amazon storefront, and streaming royalties from her music catalog, which features two albums and several singles. Her ability to command high fees for sponsored posts is evidenced by her lifestyle choices, such as her reported $1,000 dinner expenditure at Coachella. As of 2026, her estate continues to grow through ongoing content creation and the management of her digital assets. [edit]