A. G. Cook

Alexander Guy Cook, known professionally as A. G. Cook, is an English record producer and artist. He founded the PC Music label in 2013, which became a defining force in the development of hyperpop. Cook is best known as the primary collaborator and executive producer for Charli XCX, shaping her sound across mixtapes like Number 1 Angel and Pop 2 and albums including Charli and the Grammy-winning Brat. His own solo albums, the maximalist 7G and the more focused Apple, both released in 2020, received critical acclaim. Cook's production work extends to Beyoncé's Renaissance and he made his film composer debut in 2026 with The Moment. He won the Variety Hitmakers Innovator of the Year Award in 2020 and a Grammy for Best Dance/Electronic Album in 2025. [edit]

Cook grew up in London, the son of architect Sir Peter Cook and architect Yael Reisner. He attended the King Alfred School in Hampstead, where he met Danny L Harle. At Goldsmiths, University of London, he studied music and reconnected with Harle; they bonded over shared tastes for Captain Beefheart and Tim & Eric. In 2012, they formed Dux Content and released the classical-style piano album Disklavier Concert 1 as Dux Consort. Another early project, Dux Kidz, featured child singers with rhythms shaped to match their vocals, catching the attention of producer SOPHIE. Cook collected these experiments on Gamsonite, his blog and pseudo-label. His debut EP Nu Jack Swung came out in 2013, the same year he founded PC Music. His first solo single, Keri Baby featuring Hannah Diamond, was released in January 2014, followed by Beautiful in June 2014, which brought him wider attention. [edit]

In 2016, Cook began working with Charli XCX as her creative director, appearing on Jimmy Kimmel Live! where he pretended to sleep in the background. He executive produced her mixtapes Number 1 Angel and Pop 2 in 2017, released without her label's knowledge. In 2019, he produced her self-titled album Charli. In 2020, he released two solo albums: the seven-disc, 49-track 7G and the 10-song Apple, featuring Caroline Polachek and Hannah Diamond. He also executive produced Charli XCX's quarantine album How I'm Feeling Now and won the Variety Hitmakers Innovator of the Year Award. In 2022, he co-wrote and co-produced All Up in Your Mind on Beyoncé's Renaissance, earning a Grammy nomination. In 2023, PC Music transitioned to an archival label. In 2024, Cook released his third album Britpop and executive produced Charli XCX's Brat, which won a Grammy for Best Dance/Electronic Album. His Von Dutch remix featuring Addison Rae was nominated for Best Remixed Recording. In 2026, he debuted as a film composer with The Moment at Sundance. [edit]

Cook's music is characterized by maximalist, glitchy production with pitch-heightened vocals and exaggerated pop tropes, drawing from 90s Europop, K-pop, and corporate branding. He is consistently portrayed as a visionary producer who reshaped contemporary pop and is credited with developing hyperpop alongside SOPHIE. His fanbase overlaps with PC Music followers and Charli XCX's Angels fandom. Cook maintains a low-key social media presence, sharing music updates and behind-the-scenes content. [edit]

The community surrounding A. G. Cook does not rally under a single official banner like the Angels of Charli XCX or the die-hard followers of other pop icons. Instead, his audience identifies primarily through the PC Music ecosystem and the broader hyperpop genre he helped define, often self-labeling as participants in this distinct internet-age aesthetic rather than members of a cult personality. This collective maintains its energy through digital engagement on platforms like Reddit, where Cook has engaged directly with fans in unfiltered discussions, and by sustaining interest in niche sounds that have permeated mainstream culture. The community gathers for events like POP CRYPT 2026, celebrating the label's legacy alongside new projects from artists Cook has championed.

While his influence is vast, spanning from K-pop to indie rock collaborations with bands like DIIV, the iFANN Global Fame Engine evaluated his standing in August 2026 and determined that A. G. Cook is currently EVALUATED_UNRANKED. He does not hold a placement in the published Global Top 1,000 or any scope-specific top lists at this time. This neutral status reflects a career built on production and curation rather than the explosive, singular viral fame that drives traditional ranking metrics. His legend is rooted in the founding of PC Music in 2013 and recent high-profile shifts, such as producing the album ZIRP! for DIIV or receiving a tribute track titled Magic Metal Montana from Charli XCX. These moments cement his reputation as a foundational architect of modern pop sound without generating the mass hysteria required for a ranked position.[edit]

Alexander Guy Cook appeared in a cameo role within Charli XCX's music video for Boys. During the pandemic, he spent a year living in a tiny, isolated town in Montana, an experience that deeply influenced the creation of his album Britpop. His father, Sir Peter Cook, is a knighted architect and a founding member of the avant-garde Archigram group. In 2014, Cook co-produced the track Hey QT with SOPHIE for the QT project, which featured a dystopian energy drink ad parody video. His extensive production credits include Money Machine for 100 gecs, So Hot You're Hurting My Feelings for Caroline Polachek, and Sticky Drama for Oneohtrix Point Never.

Cook's lore includes a significant shift in genre when he produced the album ZIRP! for the rock band DIIV in 2026, bridging the gap between hyperpop and indie rock. Fans also celebrate the moment in July 2026 when Charli XCX released Magic Metal Montana, a tribute song dedicated to him that reinforced his status as a muse. Additionally, a philosophy shared by Cook, Finn Keane, and Charli XCX regarding keeping demos crazy to avoid stifling creativity has become instructional lore for aspiring producers in his orbit.[edit]

Cook's father is English architect Sir Peter Cook, a founding member of the avant-garde Archigram group. His mother is Israeli architect Yael Reisner. He was privately educated at the King Alfred School in Hampstead. Cook is in a long-term relationship with singer-songwriter Alaska Reid; they have been together since around 2018. There are no public records of marriage or children. [edit]

A. G. Cook is most closely associated with Charli XCX, for whom he has served as creative director and executive producer since 2016. He is also linked with Danny L Harle, his childhood friend and fellow PC Music artist, and the late SOPHIE, with whom he collaborated on the QT project. Other frequent collaborators include Hannah Diamond, Caroline Polachek, and his girlfriend Alaska Reid. [edit]

Cook has been in a relationship with singer-songwriter Alaska Reid since approximately 2018. Reid has collaborated with Cook on various projects and appeared in his music video for Back to This in 2023. A 2020 article from The Williams Record described Reid as Cook's girlfriend. The relationship appears to be ongoing as of 2026. No public information exists about prior relationships or marriages. [edit]

As of 2026, per iFANN's editorial analysis, A. G. Cook's net worth is estimated at $5 Million. His primary income sources include production and songwriting royalties from his extensive work with Charli XCX, particularly the commercially successful Brat album and its singles. As founder of PC Music, he earned revenue from label releases until its transition to an archival label in 2023. Cook also generates income from touring and live performances at major festivals, collaboration fees for production credits with artists like Beyoncé and Caroline Polachek, and music publishing royalties through his deal with Concord Music Publishing. His 2026 debut as a film composer for The Moment represents a new revenue stream.[edit]

A. G. Cook won a Grammy Award for Best Dance/Electronic Album in 2025 for his work as executive producer and producer on Charli XCX's Brat. He also received the Variety Hitmakers Innovator of the Year Award in 2020 for shaping the sound of contemporary pop music. [edit]