Keith on fear and tech dependency
Fear is the lever, and tech is what gets handed to you while you're too scared to look at it sideways. Keith's point on Memes & Markets lands: pre-9/11 plenty of people barely lived online, then that event pushed a whole wave into heavy internet use. COVID took whoever was left and parked them on social media. In both windows, being frightened made it feel ordinary to give more of your life over to a screen. Scared people sign off on anything that says it'll keep them alive
Transcript (en)
If you look at other major disasters, that also created a lot more dependency on the tech. I was saying to Keith, I'm like, okay, yeah, 9-11 happened. And a lot of people were not active, frequent internet users heavily until that moment in time, where then a lot of people started to consume a lot more content via online means because it was just like a mass crazy event. What happened when COVID started happening? Everyone went to social media. You create the problem, pitch the solution. right that also normalized us being reliant on technology to solve a human problem right we're saying there's this threat and this war on terror and the only way to solve it is with this technology so now the technology is the savior and then also in two you're around at 24 7 so it becomes normalized from a place of safety right that's like if human beings like we're purely motivated by survival so if there's a fear element to it we will just do it and so you you create you elicit fear and then basically their brains turn off our collective brains turn off and we're like, okay, cool. Take me anywhere that I won't die. We talk about how the internet is messing with all of us all the time. So if you're into that kind of thing, definitely hit follow.
