MrBeast Step app incentives
Beast Industries just took a $200 million check from BitMine, the Ethereum treasury firm, which makes adding crypto features to Step feel inevitable. That app was scooped up in February and is built for younger users. MrBeast is pushing hard on adoption here: new signers get $5 once they finish their first purchase. He also dropped $350,000 in challenge winnings directly into winners' Step accounts. The goal is getting people to actually use the banking side of things.
Transcript (en)
Mr. Beast launches a banking app, greatly anticipated. So he has this banking app called Step, and apparently it was featured in a new video where a couple lost 150 pounds to win $250,000, and the new users received $5 from him after making their first purchase with the app. He deposited $350,000 in challenge prizes directly into winners' Step accounts, and step is a youth-focused fintech app that his company acquired in February of this year, 2026, and the promotion ties his viral giveaways to a money app aimed at his young audience. Pretty interesting. Yeah, so that's a big deal. He purchased that pretty long time ago. I think it's coming up on a year ago. And obviously they've been probably building it and working it in the background, but the real crypto connection there is the fact that the Ethereum treasury company Bitmine paid $200 million to partner with Beast Industries. So there's going to be a crypto connection there, I would venture to guess. And their onboarding mechanism is as suspected. He's giving people money to spend money, basically. Pretty solid. Pretty solid idea there. But I can't download it because I don't think it's in Canada, so I can't check it out. But I'd be very curious. If anyone's here in the States, go see the step app I'm not saying like fully sign up but I would love to see what your thoughts are on it because they've clearly been working on it for a while report back to us listen to how it's going here we talk Bitcoin, altcoins and whatever crypto Twitter is arguing about this week so if you're in that world too hit that follow button
