Top 10 Best-Selling Smartphones 2025

by Writersroom Boardwalk: Samsung Electronics

Apple iPhone 16 took the top spot in global sales for 2025 according to Counterpoint Research. The Apple iPhone 16 Pro Max finished second, while the Apple iPhone 16 Pro came in third. Ranking fourth was the Apple iPhone 17 Pro Max. Samsung Galaxy A16 5G made it to fifth place and Samsung Galaxy A06 4G landed sixth. The Apple iPhone 17 secured seventh, followed by the Apple iPhone 15 at eighth. Samsung Galaxy S25 Ultra is ninth on the list with the Apple iPhone 16e closing out the top ten. This breakdown comes from the Global Handset Model Sales Tracker as of January 2026.