Kai Cenat VIVET brand pricing

    by Jeremias: Kai Cenat

    Kai Cenat says VIVET pulls from Virgil and Balenciaga for its luxury lineup, explaining the pricing strategy while insisting it isn't overpriced. He argues wearing the clothes boosts confidence and fits dining out or special moments. I don't think it's overpriced though. You wear it to feel confident, You wear it to go out to eat, special moments..

    Transcript (en)

    Then after, you don't even know if anybody gonna buy your stuff. Not for a half. Anybody who I've spoken to, they're like, yo, bro, you're gonna see what's gonna happen when you drop. But I've never, like, this is like, like, because my whole life I've been doing content, so everything's been my personality. So now it's about product now. Now it's like, is he gonna actually make something good? I like how Virgil was like the kicker of transparency. Like, he made everything very transparent when it came to going ahead and letting people feel like they can do things that he can do. Like, then he made it very transparent of, like, how to start one up and just showing off, like, what it took to make certain collections. And I think being that transparent with people makes them even more attached to the brand. And I feel like we haven't felt that feeling in a long time, I feel like. Well, for me personally, I haven't felt like a feeling of like, yo, like, last time I was in high school and stuff, off-white, baked and all that other stuff, I needed all of that. Like, it was hype, but I was waiting for a certain thing to drop and I needed it. What's your favorite fashion brand? Before I started making my clothes, probably Balenciaga. So what genre is your fashion? Yeah, I think a lot of luxury. I think, but I think people are going to be surprised by like, I don't think it's overpriced though. You wear it to feel confident, you wear it to go out to go eat. You're going to wear it at special moments or events. No. Ooh, sour.