Michael Jackson L.A. Gear 1989

by Zimmermann 054: Michael Jackson

The endorsement deal between Michael Jackson and L.A. Gear was valued at approximately $28 million, a massive figure that framed the atmosphere when he showed up at their press conference in 1989. The event took place at the Hollywood Palladium in California, where music from the album 'BAD' played during the gathering. Instead of his usual loafers, Jackson wore L.A. Gear footwear as he delivered a brief speech at the venue. When reporters tried to engage him, Jackson declined to answer questions from reporters. Before departing, Jackson whispered to an L.A. Gear executive asking for protection from further questioning, saying, "Protect me.. don't let them ask me any questions." It remains a confirmed moment of history where the pop icon navigated the spotlight with a specific request for help. #MichaelJackson