Transcript (en)

This quarter we decided that we would rip the band-aid off, reset expectations about our gross margins and just explain to people that in fact we have now absorbed the cost increases. We have also repriced our products in the marketplace and based on that our margins are going to come down from 75 percent but it will be between 72 and 73 percent next year. And so we've now RESET THE EXPECTATIONS AND, YOU KNOW, REMOVE THIS ANXIETY THAT EVERYBODY HAD ABOUT OUR GROSS MARGINS. THAT'S KIND OF BEEN, YOU KNOW, A BIT OF A CLOUD ON OUR STOCK FOR SOME TIME. AND I'M JUST HAPPY THAT WE'RE ABLE TO LET EVERYBODY KNOW THAT THAT WE NOW HAVE EVERYTHING WORKED OUT AND WE ROLLED OUT NEW PRICING. WE'VE ACCEPTED ALL OF OUR COST INCREASES AND EVERYTHING IS, YOU KNOW, FROM THIS POINT FORWARD, LET'S GO EXECUTE.