Sophie Nistico See The Way I See $2.3M
by Katrina Karan: Fashion
A 24-year-old woman turned $500 into a $2.3 million clothing brand. Sophie Nistico started See The Way I See in 2021 with just $500 and a sticker machine. What began as a small mental-health-themed passion project quickly evolved into a brand centered on self-love and
Transcript (en)
I took the $500 that I had in my bank account. I bought a printer and a sticker cutting machine. I started to design mental health-based stickers. So sales for this year would be $260,000. Is that year-to-date? Wow. Actually, I'm sorry. That was $260,000 in 24 hours. What? Wait, wait, wait. Wait a second. Hold on, guys. Let's take a couple steps. You're selling your stuff based off of drops then, apparently. Yes, exactly. I'm trying to do a drop a month. Rather than having something for sale all the time, you make an announcement on social media. If you're doing it right, then there's a frenzy. Everybody tries to get it, and it sells out quickly, right? And so this is your primary product? The crew necks and hoodies, yes. Okay, so crew necks and hoodies, what do you sell them for, and what do they cost you to make? Crew necks, I sell them for $60 retail, and they cost $21 landed to make. Okay, and hoodies? Hoodies, I charge $75, and those cost about $25. Okay, this year, year to date? Year-to-date? Year-to-date is $790,000. Wow. And how many people are in your company? Just me. You are making a boatload of money. Congratulations. Thank you so much. How old are you? 24. What you've been able to accomplish is insane, right? And I'll caution you that, right, let your community grow your business, not a team. Because when you bring in a team, you try to act like an old-school business. Because that's what people think they're supposed to do for a business. Be who you are to your community and your community will you'll grow with it. And you don't want an investor for that because you're already putting money in the bank. And all we'd be doing is taking what you earn. Right. Keep on being you. Keep on doing what you're doing because it's amazing.
