Threadguy Nike fall off analysis
Threadguy breaks down the decline of Nike, pointing out that the brand once dominated every category but now faces stiff competition from Lululemon and Alo in apparel, and Asics and Hoka in sneakers. He also notes that basketball shoes have lost their casual appeal, declaring Jordans dead despite still wearing them himself. The full clip is available at
Transcript (en)
But Nike's just dead, man. I don't even wear Nike. I wear, I feel like Nike got killed by niche. You know, Nike used to dominate every vertical. Now you have, you have Lulu, then you have Aloe with sneakers, A6, Hoka, AC. Basketball shoes, fine. But basketball shoes used to be casual as well. They're not casual anymore. Jordan, Jordans are dead. I wear them still, but they're dead. It's all dead.
