FaZe Banks Mount Rushmore internet brands
FaZe Banks shared his Mount Rushmore of internet brands during a livestream: "I always refer to NELK as one of the Mount Rushmore internet brands, next to FaZe, next to Lyrical Lemonade, next to the Sidemen." He explained that these are brands that originated exclusively from the internet and then expanded into traditional markets like merchandise. Banks also compared NELK's influence on college and frat boy culture to FaZe's impact on gaming culture, calling it "pretty much one to one.
Transcript (en)
Like I always refer to Nelk as one of like the Mount Rushmore internet brands next to phase next to like lyrical lemonade next to sidemen, you know, like these are brands that came exclusively from the internet. Yeah. And then went and took a share of like these traditional markets, merchandise, et cetera. And had a cultural moment. Yeah. Big time. It's like the difference big time. And for what you guys did in college, like college culture, frat boy culture is what we did for gamers. Like it was pretty much one to one. And again, that's why for me, it was very, very special to watch. And I almost got to kind of like write wrongs in my own story and kind of rewrite history in that regard.
