Tom Brady Good Nut coconut water
by Jolyon: Pop Trends
Tom Brady loves coconut water so much that he has launched his own brand called Good Nut. Its tagline is "It's a delicious mouthful." The marketing team knew exactly what they were doing.
Transcript (en)
Um, are you launching another celebrity seltzer brand? No, no, I'm launching a brand new coconut water. It's actually really good. Oh, what's it called? Um... So we called coconut farmers in Vietnam for this one, which, when you care about ingredients, it's kind of a huge deal. No, not who you called, what's it called? You called me! Okay, just tell me what it's called, Tom. When you have a product this good, it doesn't matter what it's called, okay? Yeah, it kind of does.
