Michael Jackson 1986 Pepsi Deal
by Min : Michael Jackson
In 1986, Michael Jackson had press conference in New York City. He announced new endorsement deal with Pepsi for three years and 15 million dollars. This deal Guinness Book of World Records called largest sponsorship agreement in history at that time.
Transcript (en)
This is a great honor. Thank you Mr. Enrico and Pepsi Associates. Ladies and gentlemen, thank you. that the 27-year-old performer has just signed the world's largest endorsement contract, reportedly $15 million for three years. Really? Well, the Guinness Book of Records accepted it today. Michael, it gives me great pleasure to present you with this certificate on behalf of the Guinness Book of Records for achieving the greatest commercial product endorsement in history. What's the explanation for the expenditure of such extraordinary sums for endorsements?
