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Adidas AC Milan 2028 sponsorship deal

The Adidas trefoil is heading back to AC Milan in 2028, once the Puma arrangement runs its course. That's a 20-year gap closing, and the numbers attached are not small talk: 500 MILLION EUROS spread across 10 seasons, which works out to 50 MILLION PER YEAR. Per the reports, no technical sponsorship in Italian football has ever paid this much. Milan and Adidas, an alliance on another level, as the chatter goes. Honestly the scale of it is wild.

1h

Footy News@Footynews

Follow

Adidas AC Milan 2028 sponsorship deal

The Adidas trefoil is heading back to AC Milan in 2028, once the Puma arrangement runs its course. That's a 20-year gap closing, and the numbers attached are not small talk: 500 MILLION EUROS spread across 10 seasons, which works out to 50 MILLION PER YEAR. Per the reports, no technical sponsorship in Italian football has ever paid this much. Milan and Adidas, an alliance on another level, as the chatter goes. Honestly the scale of it is wild.

1h