Rogers Jamie@rogers_jamie

Follow

Sense and Sensibility box office second weekend

Received with positive WOM, Focus’ new JaneAusten’s romance book adaptation SenseAndSensibility is poised for 2nd frame solid hold at US BoxOffice, grossing 1.1M on 2nd FRI, a -68.3% drop from FRI Opening Day (vs PrideAndPrejudice’s 1.4M, -48.2% back in 2005). It hits a 11.3M cume in the US. Even so, with a 25M production price tag not including marketing, the romance will have to show strong staying power in the U.S. and overseas to make its money back while in theatres. Eyeing a 3.5M-4M 2nd 3-day weekend & a 51%-44% drop

1h

Rogers Jamie@rogers_jamie

Follow

Sense and Sensibility box office second weekend

Received with positive WOM, Focus’ new JaneAusten’s romance book adaptation SenseAndSensibility is poised for 2nd frame solid hold at US BoxOffice, grossing 1.1M on 2nd FRI, a -68.3% drop from FRI Opening Day (vs PrideAndPrejudice’s 1.4M, -48.2% back in 2005). It hits a 11.3M cume in the US. Even so, with a 25M production price tag not including marketing, the romance will have to show strong staying power in the U.S. and overseas to make its money back while in theatres. Eyeing a 3.5M-4M 2nd 3-day weekend & a 51%-44% drop

1h