Rogers Jamie@rogers_jamie

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Horror remains king at US BoxOffice, now crossing over genres, as DCStudios’s R-rated Clayface, which is DCU’s first body horror film starring TomRhysHarries, could beat industry’s projections after scoring solid 3.5M THU Previews (vs KravenTheHunter’s 2M,Smile 2M, EvilDeadRise 2.5M, BlackPhone2’s 2.6M, TheExorcistBeliever 2.9M, LongLegs 3M, IronLung’s 3.5M, Scream5’s 3.5M, OtherMommy’s 3.6M. BirdsOfPrey’s 4M, TheSuicideSquad’s 4.1M) WOM seems very positive. If not frontloaded by DC fanboys, a 25M-30M 3-day opening weekend in the US alone could still be in the cards, a solid start for the CBM Horror carrying a 44M production price-tag not including marketing.

5h

Rogers Jamie@rogers_jamie

Follow

Horror remains king at US BoxOffice, now crossing over genres, as DCStudios’s R-rated Clayface, which is DCU’s first body horror film starring TomRhysHarries, could beat industry’s projections after scoring solid 3.5M THU Previews (vs KravenTheHunter’s 2M,Smile 2M, EvilDeadRise 2.5M, BlackPhone2’s 2.6M, TheExorcistBeliever 2.9M, LongLegs 3M, IronLung’s 3.5M, Scream5’s 3.5M, OtherMommy’s 3.6M. BirdsOfPrey’s 4M, TheSuicideSquad’s 4.1M) WOM seems very positive. If not frontloaded by DC fanboys, a 25M-30M 3-day opening weekend in the US alone could still be in the cards, a solid start for the CBM Horror carrying a 44M production price-tag not including marketing.

5h