Rogers Jamie@rogers_jamie

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Sense and Sensibility Georgia Oakley box office

Georgia Oakley's Sense and Sensibility is pulling the older demo at US BoxOffice with that right price point, fueled by positive WOM for the Jane Austen adaptation. The film grossed $1.1 million on a discount day, marking a strong 57.3% surge from the previous day's figures. That climb dwarfs Pride and Prejudice's 2005 performance, which only saw a 7.2% increase to reach $505k on its comparable date. The movie has accumulated $9 million in total US revenue over five days. But the math gets tight: the production cost sits at $25 million before any marketing expenses are added. To recoup those costs, the film needs serious staying power both domestically and internationally while it's still in theaters. CinemaScore gave it an A- ahead of the October 16 release.

1h

Rogers Jamie@rogers_jamie

Follow

Sense and Sensibility Georgia Oakley box office

Georgia Oakley's Sense and Sensibility is pulling the older demo at US BoxOffice with that right price point, fueled by positive WOM for the Jane Austen adaptation. The film grossed $1.1 million on a discount day, marking a strong 57.3% surge from the previous day's figures. That climb dwarfs Pride and Prejudice's 2005 performance, which only saw a 7.2% increase to reach $505k on its comparable date. The movie has accumulated $9 million in total US revenue over five days. But the math gets tight: the production cost sits at $25 million before any marketing expenses are added. To recoup those costs, the film needs serious staying power both domestically and internationally while it's still in theaters. CinemaScore gave it an A- ahead of the October 16 release.

1h