Humble Crown@humble.crown

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Other Mommy box office and Rotten Tomatoes embargo

OTHER MOMMY turned that embargo play into $45M worldwide and $27.5M here at home. The RT score stayed under wraps until Thursday night, which is the whole point of the move. Word is a big Skydance release is about to run the same playbook. Studios keep treating the review window like something to hide instead of something to stand behind. The money says it works, and that's the part that bugs me.

1h

Humble Crown@humble.crown

Follow

Other Mommy box office and Rotten Tomatoes embargo

OTHER MOMMY turned that embargo play into $45M worldwide and $27.5M here at home. The RT score stayed under wraps until Thursday night, which is the whole point of the move. Word is a big Skydance release is about to run the same playbook. Studios keep treating the review window like something to hide instead of something to stand behind. The money says it works, and that's the part that bugs me.

1h