Rogers Jamie@rogers_jamie

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Heart of the Beast box office holds strong

Paramount’s PG-13 HeartoftheBeast, actioner directed by DavidAyer starring BradPitt, has its dog carrying on with strong legs at US BoxOffice thanks to positive WOM, Another solid 1.6M on 2nd TUE Discount Day, just a -42.5% drop from last TUE (vs TheRunningMan’s 974k, -50.2%, DOG’s 1.1M, -26.6%, TheBeekeeper’s 1.3M, -28.2%, AdAstra’s 1.4M, -39.4%) It hits a 40.8M cume in the US. Eyeing an 65M-70M run in the U.S.

1h

Rogers Jamie@rogers_jamie

Follow

Heart of the Beast box office holds strong

Paramount’s PG-13 HeartoftheBeast, actioner directed by DavidAyer starring BradPitt, has its dog carrying on with strong legs at US BoxOffice thanks to positive WOM, Another solid 1.6M on 2nd TUE Discount Day, just a -42.5% drop from last TUE (vs TheRunningMan’s 974k, -50.2%, DOG’s 1.1M, -26.6%, TheBeekeeper’s 1.3M, -28.2%, AdAstra’s 1.4M, -39.4%) It hits a 40.8M cume in the US. Eyeing an 65M-70M run in the U.S.

1h