Niklass@niklass

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Nike lost momentum fighting to win again

Nike spent years looking almost impossible to compete with. It had the athletes, the shoes, the brand power, and a massive lead over most of the industry. But over time, that lead started to shrink. Competitors got stronger, Nike stopped putting out as many exciting new products, and its push to sell more directly to customers created problems with some retailers. What do you think Nike needs to do to change it all around?

1h

Niklass@niklass

Follow

Nike lost momentum fighting to win again

Nike spent years looking almost impossible to compete with. It had the athletes, the shoes, the brand power, and a massive lead over most of the industry. But over time, that lead started to shrink. Competitors got stronger, Nike stopped putting out as many exciting new products, and its push to sell more directly to customers created problems with some retailers. What do you think Nike needs to do to change it all around?

1h