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Hudson Williams and Justin J. Louis cardigan story

The cardigan that sold out instantly was actually a last-minute rescue mission for Reconciliation Day. Hudson Williams needed to support Indigenous designers at the Irina Foundation launch, so his team drove straight to Justin J. Louis's home to grab the blue piece before the event started. The designer told Vogue how his agent reached out because Hudson specifically wanted to make sure Indigenous creators were highlighted that day. After getting the item delivered, Hudson sent a personal thank-you message directly to Louis. It wasn't just about the look; it was about the effort behind the scenes to get the right fit in time. Now that the original run is gone, the cardigan has been restocked for anyone else who wants to wear it.

2h

Obum@obum

Follow

Hudson Williams and Justin J. Louis cardigan story

The cardigan that sold out instantly was actually a last-minute rescue mission for Reconciliation Day. Hudson Williams needed to support Indigenous designers at the Irina Foundation launch, so his team drove straight to Justin J. Louis's home to grab the blue piece before the event started. The designer told Vogue how his agent reached out because Hudson specifically wanted to make sure Indigenous creators were highlighted that day. After getting the item delivered, Hudson sent a personal thank-you message directly to Louis. It wasn't just about the look; it was about the effort behind the scenes to get the right fit in time. Now that the original run is gone, the cardigan has been restocked for anyone else who wants to wear it.

2h