Manon Culture@manon.culture

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Nike CEO Elliott Hill on Jordan supply cuts

Jordan Brand is pulling back. Nike CEO Elliott Hill said the company "oversupplied the market with iconic retro products," and the fix is to cut how much of that retro stock hits shelves. Sources point to broader reductions landing in 2027, all part of a push to make Jordans feel exclusive again instead of permanently discounted. No exact timeline from Hill on when any of this actually starts.

2h

Manon Culture@manon.culture

Follow

Nike CEO Elliott Hill on Jordan supply cuts

Jordan Brand is pulling back. Nike CEO Elliott Hill said the company "oversupplied the market with iconic retro products," and the fix is to cut how much of that retro stock hits shelves. Sources point to broader reductions landing in 2027, all part of a push to make Jordans feel exclusive again instead of permanently discounted. No exact timeline from Hill on when any of this actually starts.

2h