Novig's valuation reportedly jumped from $500M to $2B after the Just Sports campaign. That's a fourfold increase thanks to Sydney Sweeney starring in it. She wasn't just the face though, she serves as an equity partner in Novig. The chemistry between her fandom and business scale is solid.
9h
Novig's valuation reportedly jumped from $500M to $2B after the Just Sports campaign. That's a fourfold increase thanks to Sydney Sweeney starring in it. She wasn't just the face though, she serves as an equity partner in Novig. The chemistry between her fandom and business scale is solid.
9h
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