Jacoballen@jacoballen

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Tottenham sponsorship SIDIZ exit

Tottenham's sponsorship picture is shifting, and not in a good way. South Korean furniture brand SIDIZ is walking away from Spurs at the end of October, which kicks in an early termination clause on a deal that was supposed to run through 2028. The reported sponsorship value drops from £49.3m in 2024 down to £29.8m in 2026. On top of that, AIA is expected to shift from the front of the match shirt over to the training kit starting in 2027. Telegraph Sport has the details on all of it.

2h

Jacoballen@jacoballen

Follow

Tottenham sponsorship SIDIZ exit

Tottenham's sponsorship picture is shifting, and not in a good way. South Korean furniture brand SIDIZ is walking away from Spurs at the end of October, which kicks in an early termination clause on a deal that was supposed to run through 2028. The reported sponsorship value drops from £49.3m in 2024 down to £29.8m in 2026. On top of that, AIA is expected to shift from the front of the match shirt over to the training kit starting in 2027. Telegraph Sport has the details on all of it.

2h