Rogers Jamie@rogers_jamie

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Practical Magic 2 box office drop analysis

After losing all PLF screens yesterday, SandraBullock will have to use all her star power magic in order to prevent a harsh drop on her 2nd frame at US BoxOffice, as PracticalMagic2 now at #2, grossed 3.3M on 2nd FRI, dropping harsh -74.8% from last FRI Opening Day after losing PLF to ResidentEvil  (vs TheLostCity’s 4.3M, -62.6%)! The spooky comedy sequel also starring NicoleKidman hits a 41.2M cume in the U.S. Eyeing a 11M-12M 2nd 3-day weekend & a 63%-60% drop #SandraBullock

1mo

Rogers Jamie@rogers_jamie

Follow

Practical Magic 2 box office drop analysis

After losing all PLF screens yesterday, SandraBullock will have to use all her star power magic in order to prevent a harsh drop on her 2nd frame at US BoxOffice, as PracticalMagic2 now at #2, grossed 3.3M on 2nd FRI, dropping harsh -74.8% from last FRI Opening Day after losing PLF to ResidentEvil  (vs TheLostCity’s 4.3M, -62.6%)! The spooky comedy sequel also starring NicoleKidman hits a 41.2M cume in the U.S. Eyeing a 11M-12M 2nd 3-day weekend & a 63%-60% drop #SandraBullock

1mo