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Sydney Sweeney Novig campaign

The backlash around Sydney Sweeney's Novig spot makes sense once you break down what the ad is doing. Mix gambling with sports visuals and sex appeal, and the famous face ends up sticking in your head way harder than whatever brand is actually being sold. That's the usual trap. Novig dodged it. The product itself was strong enough to pull in huge spikes of users, and those customers stuck around. W Novig, W Sydney Sweeney.

3d

Zestyblade@zestyblade

Follow

Sydney Sweeney Novig campaign

The backlash around Sydney Sweeney's Novig spot makes sense once you break down what the ad is doing. Mix gambling with sports visuals and sex appeal, and the famous face ends up sticking in your head way harder than whatever brand is actually being sold. That's the usual trap. Novig dodged it. The product itself was strong enough to pull in huge spikes of users, and those customers stuck around. W Novig, W Sydney Sweeney.

3d