Rogers Jamie@rogers_jamie

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ByAnyMeans box office crash

Paramount's ByAnyMeans, the action thriller starring Yahya Abdul-Mateen II and Mark Wahlberg that opened September 4 with a B+ CinemaScore, is facing a rough patch at the US BoxOffice. Even though a small group of viewers gave it positive word-of-mouth, the film underperformed significantly. The gross in its second three-day weekend landed at 2.5 million dollars, representing a steep 67.2% drop from the opening weekend total. This decline nearly pushed the movie out of the top ten rankings. After ten days on release, the cumulative total reached just 13.5 million dollars against a production budget of 29 million dollars, not counting marketing costs. To recover financially, the film will have to depend on international markets and strong domestic performance. Current projections estimate a final United States run between 17 million and 18 million dollars.

5h

Rogers Jamie@rogers_jamie

Follow

ByAnyMeans box office crash

Paramount's ByAnyMeans, the action thriller starring Yahya Abdul-Mateen II and Mark Wahlberg that opened September 4 with a B+ CinemaScore, is facing a rough patch at the US BoxOffice. Even though a small group of viewers gave it positive word-of-mouth, the film underperformed significantly. The gross in its second three-day weekend landed at 2.5 million dollars, representing a steep 67.2% drop from the opening weekend total. This decline nearly pushed the movie out of the top ten rankings. After ten days on release, the cumulative total reached just 13.5 million dollars against a production budget of 29 million dollars, not counting marketing costs. To recover financially, the film will have to depend on international markets and strong domestic performance. Current projections estimate a final United States run between 17 million and 18 million dollars.

5h