Rogers Jamie@rogers_jamie

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The math for the upcoming AvengersDoomsday is already insane before a single frame hits theaters. It just crossed $50M in pre-sales yesterday, even though the DEC 18 debut is still roughly 100 days out. What’s wild is that PLF screens alone generated $35M of that total, proving Disney’s InfinityVision push is actually working instead of being another gimmick. This massive surge happens right as DunePartThree racks up strong IMAX numbers too, with both films locking in for the DEC 18-20 weekend. Industry folks are saying this specific window could officially become the highest-grossing weekend in US history if the trends hold.

1w

Rogers Jamie@rogers_jamie

Follow

The math for the upcoming AvengersDoomsday is already insane before a single frame hits theaters. It just crossed $50M in pre-sales yesterday, even though the DEC 18 debut is still roughly 100 days out. What’s wild is that PLF screens alone generated $35M of that total, proving Disney’s InfinityVision push is actually working instead of being another gimmick. This massive surge happens right as DunePartThree racks up strong IMAX numbers too, with both films locking in for the DEC 18-20 weekend. Industry folks are saying this specific window could officially become the highest-grossing weekend in US history if the trends hold.

1w