Rogers Jamie@rogers_jamie

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#TheOdyssey Japan IMAX 70MM

Universal is pulling the same IMAX exclusive early screenings move in Japan that worked so well in China to spark local WOM for TheOdyssey. The official debut lands on SEP 11, but these special events kick off this weekend starting FRI, SEP 04. It's all part of the strategy for ChristopherNolan's film under Universal. Attendees at these sessions get a shot at specially framed IMAX 70MM film strips.

4d

Rogers Jamie@rogers_jamie

Follow

#TheOdyssey Japan IMAX 70MM

Universal is pulling the same IMAX exclusive early screenings move in Japan that worked so well in China to spark local WOM for TheOdyssey. The official debut lands on SEP 11, but these special events kick off this weekend starting FRI, SEP 04. It's all part of the strategy for ChristopherNolan's film under Universal. Attendees at these sessions get a shot at specially framed IMAX 70MM film strips.

4d